Open to projects

Design that
moves
people.

I design, lead and transform digital products that create real impact — combining strategic vision with design sensitivity.

See my work Let's talk
10+
Years exp.
3
Services
UX / UI Design
Product Design
Branding
Design Leadership
User Research
Agile Methodologies
Human-Centered Design
Data-Driven Decisions
UX / UI Design
Product Design
Branding
Design Leadership
User Research
Agile Methodologies
Human-Centered Design
Data-Driven Decisions
About me

Leader.
Strategist.
Designer.

I am a leader in digital product design with over 10 years of experience in strategy, UX, research, and team leadership.

I have worked at companies such as Ripley, Banco Ripley, Talana, and Falabella Financiero, where I led key digital transformation initiatives — applying agile methodologies, human-centered design, and data-driven decision making.

Previously at
Falabella Financiero Banco Ripley Talana Ripley
10+ Years
Core skills
UX Strategy
UI Design
User Research
Team Leadership
Branding
Agile / Scrum
Philosophy
"Design is the bridge between business goals and human needs."
Connect on LinkedIn
Selected Work

Portfolio

3 projects
Banco Falabella
Redesign · Fintech
Redesign Banco Falabella
Led a small team of designers into redesign and implementation.
 Talana
Responsive · HRTech
Talana Responsive
Listening to users can be a differentiator and help create better experiences.
 Banco Ripley
AI-assisted · Banking
Redesign Banco Ripley
Working with AI into a redesign UI for old and new users.
 Zentrio App
AI product · Health
Zentrio App design
UX and UI Design for cronic patient users.
What I offer

My
Services

From research and strategy to final interfaces and brand identity — I work with teams and founders to turn ideas into experiences that matter.

01
UX/UI Design
We design digital experiences that are clear, intuitive, and effective. From research to the final interface, we connect user needs with business goals.
Wireframing Prototyping Design Systems Figma
02
Branding
We create brands with personality and purpose. From strategy to visual identity, we build systems that communicate clearly and connect with people.
Visual Identity Brand Strategy Style Guide Logos
03
Product Research
We conduct in-depth research to make well-founded decisions. We understand your users, identify opportunities, and reduce uncertainty at every stage.
User Interviews Usability Tests Analytics Insights
Get in touch

Let's
build
something
great.

Tell me about your project or what you need — I'm happy to help create experiences that matter.

Connect on LinkedIn